Beyoncé Gets BRIGHT For Fall 2011 House of Dereon Ads

Beyoncé tapped into her wild (and bright) side for these new promotional shots for House of Dereon’s Fall 2011 line.  Check out the multicolored prints Bey & her mama are going for next season inside….

Well that’s…interesting.  We’ve never really been a fan of this here “fashion house” of the Knowleses.  The pics themselves are pretty hot though.

In other news, UK readers get ready…if this is your cup-o-tea.  HOD announced a while back that they will be launching the label in Selfridges this fall. 

The fierce fashionista has plans to launch her own jungle-inspired fashion line in London, teaming up with mom Tina Knowles to bring her House of Dereon collection to famed department store Selfridges this fall, the Telegraph reports.

House of Dereon, named after Beyonce’s grandmother, who worked as a dressmaker, will bring Sasha Fierce glam to stores this September, with prices starting around $130 for dresses.

We also hear the designs may pop up at London Fashion Week….