Common On His Label Switch


Common made headlines last week by announcing he was leaving his long-term label, Universal, to sign with Warner Bros. The rapper has finally given the details as to why he made the switch, and a big part of had to do with a conversation with one of the most powerful men in music.

“Point blank, I got a call from [Warner CEO] Lyor Cohen,” he said. “He was like, ‘Look man, I know who you are. I always told you, you was one of my favorite MCs, and I really meant that.’ I felt the sincerity in what he was saying. He didn’t tell me, ‘We’re going to do this, do that.’ He was more like, ‘I know how we can do your record, and I want to work this. I want this to be on my roster.’”

“I felt like, man, it would be good because it’s so much … we do have a lot going on,” he continued. “I am doing these acting projects. I do have my foundation. I do have a daughter and a life, too. So it’s all these things I want to take care of, I felt like I didn’t want to have an independent label that I felt like you gotta be there for everything, every decision. I’d rather have a team that’s already in place that’s really confident in what I’m doing.”

Article Courtesy of