Jay-Z’s Decoded Gets Award


The advertising campaign for Jay-Z’s book “Decoded” took home an award at the Cannes Lions International Film Festival of Creativity. Yesterday (June 21) the ad agency Droga5 won an Outdoor Lion Award for the marketing campaign.

Hov partnered with the popular Microsoft search engine Bing to promote the book last November and Droga5 developed an online game for fans to go and try to find pages from the book in various places outdoors in various locales.

A month prior to the book’s release, fans assembled all of the pages and posted it online.

Article Courtesy of HipHopBlog.com