Pharell Launches Qream


Pharrell Williams is launching a new alcoholic drink called “Qream With A Q” as part of a new partnership with one of the spirits maker Diageo. The new drink is an ultra-premium cream “liqueur” and launches next month.

Williams developed the taste, designed the bottle, and helped develop the marketing and advertising campaign.

“Qream was created for contemporary women who work hard and want to relax with friends at the end of the day,” Pharrell Williams told AllHipHop. “I want them to reward themselves ‘deliciously,’” Williams continued. “Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill.”

“Williams’ ability to interpret and deliver memorable experiences has the potential to allow Qream to become synonymous with women celebrating life with style, class and quality,” said Anna MacDonald, Director of Liqueurs Marketing at Diageo. “We expect Pharrell Williams’ unique perspective, coupled with his alliance with Diageo, will help Qream set a new standard as the beverage women choose to honor themselves and their accomplishments.”

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