The Roots Join Ad Campaign


The Legendary Roots Crew will be appearing in a new ad campaign for celebrated designer John Varvatos. In the clip, the group is featured stepping off of a jet wearing the designer’s latest clothing.

The group was shot by photographer Danny Clinch. Clinch has shot 2Pac, Bob Dylan and others.

Varvatos has also worked with Alice Cooper, Cheap Trick, Iggy Pop and Slash.

“The Roots are one of the most creative musical forces on the planet,” Varvatos said in a statement. “Their performances with almost every music icon in the world, of all genres, are mind blowing and inspiring. Working with them has been a highlight in my career.”

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